INFLUENCERS: In-depth Interview with Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.
In this episode, Steve Stoute discusses the concept of “cool,” how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.
I appreciate his views on brand equity & shared values in this interview. I think it’s worth revisiting if you have not already had the opportunity to check it out. Enjoy.