In a recent article featured on HipHopDX, The Company Man discusses viable alternatives to the major label system & a new era in Hip-Hop!
“The Indie Era,” designated FuseTV host, Esteban Serrano: “I think that now more so than ever, Independent Hip Hop is taking the front stage. Maybe it’s because labels can’t get it right. Maybe it’s because they’re fighting with the new technology instead of embracing it…It’s a really different world now, and the indie’s are winning because they can be financially wealthy out of their trunk; out of their crib. They can be doing everything on a big level. The Indie’s are the new majors now.”
The Company Man adds, “Anyone with an Apple product essentially has their own DIY artist starter kit. Record, upload, share, and you too can be Soulja Boy. Rather than strictly terrestrial radio airplay and national television exposure, massive followings are regularly amassed through Facebook, Twitter, YouTube, and however Pinterest works.” — More via TCM at HipHopDX
