My train campaign put me on the map in a major way, in a short amount of time. Basically I was like, “I’m nice, but nobody knows it. How can I get people to know it, and on a budget?" I bought the domain name homeboysandman.com from godaddy, threw up some joints. Not even too many bells and whistles, ‘cause the truth is that my music speaks for itself.
I’m always riding trains where you can always find people just looking up and reading all the ads. So, I figured I’d put up some ads!
Of course, I couldn’t afford the zillions that companies pay to put up those full-car ad campaigns, but I did have enough scratch for colored paper from Staples. My pop has a copy machine in his office…all it took after that was tens, possibly hundreds, of hours taking this full page sheets & sliding them behind the plastic where the MTA ads go.
The first ads were very simple - they’d have the website, and then a legendary MC that would approve of how I get down. Like, “HomeboySandman.com, Black Thought would approve,” or another, “HomeboySandman.com, Big Pun would be proud.”
And we’d do entire trains, car by car; we hit every line in the city, most lines multiple times. At first, people were caught off the jump just from the colorful paper everywhere, but then the caliber of emcees I was shouting out, cats in the know were like, “this kid thinks he’s in the same league with these cats? Maybe I should check him out.” … Tens of thousands of people saw those ads. They worked like a charm.
-From an Interview I did with Homeboy Sandman in ‘09.